Political Advertisement
Assignment Objective:
Create messages appropriate to the audience, purpose and context.
Assignment Description:
Students worked in a group to create a 30-second political commercial that featured actual political candidates for actual political elections. While all fans of Bernie Sanders, we chose to attack him, as we felt he was the easiest target. This project required that I learn video editing skills on a Mac, overlaying audio onto images and incorporating text. Following the creation of the video, students were required to write a three-page paper that:
1) discussed the strategies incorporated and an explanation of why they would work
2) identified the targeted audience and why 3) explained where or when the ad might run
4) referenced scholarly literature
5) identified the ad "type" and
6) discussed whether the ad was ethical or not.
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5 Canons of Rhetoric
Assignment Objective:
Critically analyze messages
Assignment Description:
Choosing from a number of different questions, my final paper analyzed a political speech (Trump's 2016 victory speech) using the 5 canons of rhetoric. Trump's Speech can be found on YouTube at the following link: https://www.youtube.com/watch?v=pMgjwBgCZIw.
The 5 canons of rhetoric are as follows:
1) Invention
2) Arrangement
3) Style
4) Memory
5) Delivery
To view essay as PDF:
https://drive.google.com/file/d/1wLRU4SN1cFENPTE5Ao2nno0Sf4Z4FDDD/view?usp=sharing.